“We’ve focused on the last few years of growing the event outside the stadium. We want to create a whole Hong Kong Sevens festival – a week that all Hong Kong people can enjoy.”
He sees his job as keeping the wind in the sails of the world’s foremost Sevens tournament. “The Sevens has been around for 43 years now and it’s very successful,” he says. It has become ingrained in Hong Kong’s culture in a way that hasn’t happened elsewhere. “There’s a lot of people that have been coming to the Sevens every year, young kids growing up going to the showcase series in the morning. It’s a part of Hong Kong history that’s part of people’s lives.”
Pinder says the Sevens has been sold out for the past 13 years. About 35 percent of the attendees come from overseas, giving it a particularly cosmopolitan flavour. “We’ve focused on the last few years of growing the event outside the stadium,” he says, with concerts and other events that fuel the party atmosphere. “We want to create a whole Hong Kong Sevens festival – a week that all Hong Kong people can enjoy.”
Beyond work, Pinder’s life still revolves around rugby. He and his wife now have three kids, and all of them are involved in rugby in one way or another. “A lot of my time is filled with weekend sport,” he says. And why not? “I think it’s the camaraderie you get with rugby. As soon as you join you’ve got 20 new friends with similar interests.”